The Interactive Advertising Bureau (IAB) issued new guidelines designed to ensure a common set of methods and practices for ad verification, the company said in a Nov. 3 statement.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.