Most Recent Articles by Nel Malikova
Will Adlucent's BuyerPath for Product Ads software improve Google's PLAs?
The report presents the outcomes of DMA investigations names companies in violation of its Guidelines for Ethical Business Practices.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
Updates on companies, products, and people.
Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.