Nel Malikova

Contributing Writer

Most Recent Articles by Nel Malikova

Fighting for a PLAce in the Sun

Fighting for a PLAce in the Sun

Will Adlucent's BuyerPath for Product Ads software improve Google's PLAs?

DMA Releases 2013 Annual Compliance Report

DMA Releases 2013 Annual Compliance Report

The report presents the outcomes of DMA investigations names companies in violation of its Guidelines for Ethical Business Practices.

Creative Conglomerate: Omnicom and Publicis to Merge

Creative Conglomerate: Omnicom and Publicis to Merge

Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.

News Bytes: July 25, 2013

News Bytes: July 25, 2013

Updates on companies, products, and people.

9 Reasons Content Marketing Programs Fail, and How to Ensure They Don't

9 Reasons Content Marketing Programs Fail, and How to Ensure They Don't

Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.

More Articles by Nel Malikova

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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