Most Recent Articles by Nel Malikova
Will Adlucent's BuyerPath for Product Ads software improve Google's PLAs?
The report presents the outcomes of DMA investigations names companies in violation of its Guidelines for Ethical Business Practices.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
Updates on companies, products, and people.
Strategic marketers need to build strategic data governance capabilities within their organizations. Here's how
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