Will Adlucent's BuyerPath for Product Ads software improve Google's PLAs?
The report presents the outcomes of DMA investigations names companies in violation of its Guidelines for Ethical Business Practices.
Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.
Updates on companies, products, and people.
Three industry experts discuss why content marketing initiatives fail, and provide tips on building a successful strategy.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.