Nel Malikova

Contributing Writer

Most Recent Articles by Nel Malikova

Fighting for a PLAce in the Sun

Fighting for a PLAce in the Sun

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Will Adlucent's BuyerPath for Product Ads software improve Google's PLAs?

DMA Releases 2013 Annual Compliance Report

DMA Releases 2013 Annual Compliance Report

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The report presents the outcomes of DMA investigations names companies in violation of its Guidelines for Ethical Business Practices.

Creative Conglomerate: Omnicom and Publicis to Merge

Creative Conglomerate: Omnicom and Publicis to Merge

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Omnicom Group and Publicis Groupe merge in part to be better positioned for the growing impact of data-driven analysis and programmatic ad buys on the marketing industry.

News Bytes: July 25, 2013

News Bytes: July 25, 2013

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Updates on companies, products, and people.

5 Ways Marketers Can Govern Big Data

5 Ways Marketers Can Govern Big Data

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Strategic marketers need to build strategic data governance capabilities within their organizations. Here's how

More Articles by Nel Malikova

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