Neiman Marcus Sees Dip in July Revenue

Share this article:
The Neiman Marcus Group Inc. reported a 3.4 percent drop in July comparable revenue yesterday.


The $163.8 million total for the four weeks that ended July 28 fell short of the $169.7 million posted during the comparable period that ended July 29, 2000.


Also, greater markdowns on weaker-than-expected summer revenue are expected to affect fourth-quarter and annual earnings.


July comparable revenue in the direct marketing segment fell 5.4 percent, reflecting a catalog mailing shift from July to June and a difficult prior-year comparison in which there had been a 35 percent gain in revenue during July 2000.


Fiscal fourth-quarter comparable revenue was 1.5 percent less than the same period last year and fell slightly short of company estimates.


In May Neiman Marcus announced a 15 percent decrease in fiscal third-quarter profits as well as plans to eliminate 190 positions totaling 1.5 percent of its workforce.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.