Neiman Marcus Online Picks Coremetrics for E-Commerce Sites

Share this article:
Neiman Marcus Online will use Coremetrics Marketforce for Retail to track and analyze online customer and visitor behavior at its Neiman Marcus, Horchow and Chef's Catalog Web sites, Coremetrics, Burlingame, CA, said yesterday.


Coremetrics Marketforce for Retail uses patent-pending, browser-based technology to gather and store behavioral information from the visitor's browser. It records interactions in real time to build profiles used in Coremetrics Marketforce reporting and analysis.


"Coremetrics provides all of the key metrics required to better enable us to make business decisions about our site performance and user experiences," said Michael Crotty, vice president of marketing at Neiman Marcus Online. "In addition, Coremetrics works well within our infrastructure and didn't require us to change our development or merchandising processes in order to meet our customer needs."


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.