Neiman Marcus names CMO

Share this article:
Wanda Gierhart has been named SVP and CMO at The Neiman Marcus Group Inc. and will be responsible for marketing, market research, advertising, sales promotion and customer insight activities for Neiman Marcus Stores, Neiman Marcus Direct and Bergdorf Goodman.

Gierhart, who will begin in her new role on August 10, will report to Karen Katz, president and CEO of Neiman Marcus Stores and EVP at The Neiman Marcus Group.

Previously, Gierhart was president and CEO at travel apparel and accessory cataloger TravelSmith. Prior to that, she was EVP, chief marketing and merchandising officer at Design Within Reach. She also spent eight years with Limited Stores, where she advanced to EVP and CMO.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.