Neiman Marcus names CMO

Share this article:
Wanda Gierhart has been named SVP and CMO at The Neiman Marcus Group Inc. and will be responsible for marketing, market research, advertising, sales promotion and customer insight activities for Neiman Marcus Stores, Neiman Marcus Direct and Bergdorf Goodman.

Gierhart, who will begin in her new role on August 10, will report to Karen Katz, president and CEO of Neiman Marcus Stores and EVP at The Neiman Marcus Group.

Previously, Gierhart was president and CEO at travel apparel and accessory cataloger TravelSmith. Prior to that, she was EVP, chief marketing and merchandising officer at Design Within Reach. She also spent eight years with Limited Stores, where she advanced to EVP and CMO.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.