Neiman Marcus gives luxury consumers something to look at

Share this article:

The tradition goes on. Despite the tanking economy, and recent indications that even the luxury market isn’t immune, Neiman Marcus released the 82nd edition of its Christmas Book, which has historically contained extraordinarily lavish gifts.

While Chicago Tribune reports that Neiman Marcus has toned down the extravagance somewhat this year, the catalog still doesn’t disappoint. There’s a titanium motorcycle for $110,000; an entire end zone from the soon-to-be decommissioned Cowboys Texas Stadium as well as related memorabilia for $500,000, and every 45 RPM vinyl record listed on the Billboard Top 100 Rock and Pop charts from 1955 to 1990 for $275,000. The most expensive gift is a $10 million thoroughbred racing stable in Kentucky that once managed the legendary Seattle Slew.

On Wednesday, Neiman Marcus reported that revenues declined 11.1% in September for a total of $415 million. Comparable revenues in the direct division increased 5.3% during the same period while comparable revenues in the specialty retail stores division, including Neiman Marcus and Bergdorf Goodman stores, decreased 15.8%. In a statement, the company said it expects consumer demand to remain weak for an extended period.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...