Negev Direct Marketing acquired M2J, also known as Market2Jews.com, on February 23. Both companies specialize in data and list services for Jewish audiences.
M2J will be merged into Negev Direct's corporate structure, under the Negev brand.
"M2J is a leading provider of data and list services to the religious Jewish market – one of the fastest growing segments in the Jewish world," said Chana Rubin, president of Negev, in a statement.
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Leveraging Big Data for better prospecting and improved conversion rates.
Proposed do-not-track regulations will indeed harm the Adv/DDM industry.
