NEBS to Market Advantage Payroll Services

Share this article:
Advantage Business Services Holdings Inc. yesterday said it entered a partnership with business-to-business direct marketer New England Business Services Inc. whereby NEBS will market Advantage Payroll Services through its various vehicles. The terms were not disclosed.


Additionally, NEBS, Groton, MA, said it acquired a 10 percent stake in the Auburn, ME, payroll services company for $13 million in cash and obtained incentive-based warrants to potentially double that position during the next five years. APS said it is one of the five largest payroll service providers in the country, with 25,000 clients in 26 states.


NEBS, which primarily markets printed business forms, office supplies and similar products for small businesses through catalogs and other means, said it has tested offering payroll services in the past. The alliance is one of several the company has made in recent months to offer more services to its 2.5 million-member customer database. Other third-party services the company recently began offering include online accounting and Web-site creation.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.