NEBS Buys Safeguard for $72.5M

Share this article:
Safeguard Business Systems, Dallas, will be acquired by New England Business Service Inc. in a $72.5 million all-cash transaction, it was announced yesterday.


The cash will be used to acquire all company stock and to retire revolving and term loans with Safeguard's financial institutions. Safeguard, which will operate as a wholly owned subsidiary, employs about 850 people, mainly in Dallas, Atlanta, Los Angeles and Philadelphia.


Three million small-business customers will be served by the entities, which provide products and services to small businesses.


Safeguard provides printed and branded products such as business forms, promotional items and corporate apparel. Its products are sold and delivered through a network of 360 local distributorships. Safeguard has manufacturing facilities in California, Georgia, Pennsylvania and Ontario.


NEBS is a business-to-business direct marketing company with 2.6 million small-business customers in the United States, Canada, United Kingdom and France. Its business products and services are marketed via direct mail, telesales, a direct sales force, dealers and the Internet.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.