Near field communication is set to explode in a serious way, and this is the year it's going to happen.
As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.
Forget visual only ads. If some mobile direct marketers have their way, consumers will be tapping posters, in-store signage, and even print ads in the near future using NFC.
Marketers who use mobile to merge physical and digital domains can reach consumers at the greatest point of influence.
More than a third of consumers favor direct mail as the conduit for privacy-sensitive information from health and insurance companies, says an Epsilon survey.
Why payment now belongs with product, price, place, and promotion as a key decision lever.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.