Near field communication is set to explode in a serious way, and this is the year it's going to happen.
As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.
Forget visual only ads. If some mobile direct marketers have their way, consumers will be tapping posters, in-store signage, and even print ads in the near future using NFC.
Marketers who use mobile to merge physical and digital domains can reach consumers at the greatest point of influence.
More than a third of consumers favor direct mail as the conduit for privacy-sensitive information from health and insurance companies, says an Epsilon survey.
Why payment now belongs with product, price, place, and promotion as a key decision lever.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.