Near-Field Communications

NFC: The Future Is Now (Almost)

NFC: The Future Is Now (Almost)

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Near field communication is set to explode in a serious way, and this is the year it's going to happen.

Once Hot, SMS and QR Codes Become Old Marketing Standbys

Once Hot, SMS and QR Codes Become Old Marketing Standbys

As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.

NFC on the Ascendant

NFC on the Ascendant

Forget visual only ads. If some mobile direct marketers have their way, consumers will be tapping posters, in-store signage, and even print ads in the near future using NFC.

Proximity marketing: When worlds collide

Proximity marketing: When worlds collide

Marketers who use mobile to merge physical and digital domains can reach consumers at the greatest point of influence.

In mail we trust

In mail we trust

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More than a third of consumers favor direct mail as the conduit for privacy-sensitive information from health and insurance companies, says an Epsilon survey.

Marketing needs 'the fifth P'—payment

Marketing needs 'the fifth P'—payment

Why payment now belongs with product, price, place, and promotion as a key decision lever.

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