*NCDM Speaker: Loyal Customers Bring Profits

Share this article:
LAS VEGAS -- A cancellation by the originally scheduled opening keynote speaker at the 25th National Center for Database Marketing conference here left Thomas Wick, senior consultant for global marketing at Hewlett-Packard Co., with little time to prepare his own speech.


But he knew that the details of a data integration project he has been working on at Hewlett-Packard would be relevant.


In addition to looking at how the integration of customer data can improve customer relationship management, the main theme of Wick's speech Monday was: customer loyalty equals profit.


"Customers interact with you from a lot of different sources and they build a perception of you over time based on those interactions," he said. "You have to build an exciting promise that generates involvement on their part. Build an exciting dream and then take the steps necessary to make it real for them."
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.