*NCDM: KnowledgeBase Unveils New CRM Solution

Share this article:
ORLANDO, FL -- KnowledgeBase Marketing, Richardson, TX, a provider of marketing information and customer relationship management solutions, introduced a fully integrated, Web-enabled CRM solution called Impact Tuesday.


KnowledgeBase -- which introduced the solution at the National Center for Database Marketing show -- said Impact integrates business intelligence, Web intelligence, advanced analytics, campaign management and personalized outbound communications, providing end-users with a 360-degree view of their customers. Impact can help companies to deploy targeted programs, monitor and track the effectiveness of campaigns and revise strategies based on analyses of campaigns.


KnowledgeBase will offer Impact in an application service provider-hosted environment, providing businesses with more timely deployments and lower internal resource requirements. The company said the ASP environment eliminates the need to add internal staffing, hardware and software and reduces implementation time and associated costs. KnowledgeBase clients will be able to access Impact from their desktops.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.