NBC Rewind gets some attention

Share this article:

NBC Rewind, NBC’s streaming video site, got some good news this week about audience engagement. Recent research has concluded that 94% of NBC Rewind viewers tend to stick around for the entirety of the NBC episode they choose to watch.

Marketers should be seeing green with this opportunity. Keeping online viewers engaged for longer than 3 minutes was a great challenge in the past. But sites like NBC Rewind and Hulu are proving that people’s attention can be held for longer durations of time. And, if people are sticking around for longer periods of time, that equates to more advertising opportunities.

I, for one, am a huge fan of online programming for several reasons. One is that I don’t have cable, so I can watch many shows that I wouldn’t be able to otherwise. Another reason is that I can watch shows whenever I want. And still another reason is that the advertising is not labor intensive. There are usually 3 commercial breaks while watching a show on Hulu, each containing only one 30-second commercial, so it’s nearly impossible to jump out of your chair and grab a drink without missing a piece of the show. In other words, not watching the commercials becomes more inconvenient than watching them.

I really see online Television viewing as a medium that will keep growing and expanding. The faster marketers can adapt, the better they will be suited to the online viewing environment that so many people are turning to already.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.