NBC, Egreetings Unveil Marketing Deal

Share this article:
NBC and Egreetings Network Inc. announced on Nov. 24 a marketing venture in which the companies will use each other's respective mediums to cross-market to customers. Egreetings will send free e-mails to members that favorably depict NBC shows. In return, NBC will invest in Egreetings' equity and promote the e-mail company with on-air ads. "Every time someone sends a free greeting featuring a favorite NBC show or character, another person is touched by that message and may send a greeting as well," said Egreetings CEO Gordon M. Tucker. "It's a contagious way of building a mindshare."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.