NBC, Egreetings Unveil Marketing Deal

Share this article:
NBC and Egreetings Network Inc. announced on Nov. 24 a marketing venture in which the companies will use each other's respective mediums to cross-market to customers. Egreetings will send free e-mails to members that favorably depict NBC shows. In return, NBC will invest in Egreetings' equity and promote the e-mail company with on-air ads. "Every time someone sends a free greeting featuring a favorite NBC show or character, another person is touched by that message and may send a greeting as well," said Egreetings CEO Gordon M. Tucker. "It's a contagious way of building a mindshare."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.