Five foreign National Basketball Association players will promote FedEx Corp.'s international shipping capabilities in an advertising and marketing campaign titled Go Around the World With FedEx.
This is the second time FedEx has teamed with NBA foreign players, called the FedEx Global Leaders, to deliver its international message. The first was in the 2004-05 NBA season. This year's lineup adds Utah Jazz forward Andrei Kirilenko (Russia) and San Antonio Spurs guard Manu Ginobili (Argentina), while returning endorsers are two-time NBA MVP and Phoenix Suns guard Steve Nash (Canada), Spurs guard Tony Parker (France) and New Orleans Hornets forward Peja Stojakovic (Serbia).
We are very excited to have formed a strategic alliance with the NBA that connects our international business to the NBA's global popularity and its growing number of international players, said Chris Swearingen, manager of sponsorship marketing for
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