NBA Pairs With SportsLine.com for Promotions and Content

Share this article:
The National Basketball Association and SportsLine.com Inc. yesterday announced the beginning of an international, multiyear co-marketing pact.


SportsLine, www.cbs.sportsline.com, will sponsor and broadcast "The NBA Beat," an interactive talk show on NBA.com. SportsLine will promote the NBA and the WNBA on all its pro basketball Web pages and will develop the NBA Fantasy Basketball 2001 game for NBA.com.


The NBA and the WNBA will provide SportsLine with video highlights. Both SportsLine and its Euro-Asian subsidiary, Sports.com, will be provided with real-time scoring and statistical news for every NBA and WNBA game.


NBA.com will also promote the SportsLine Web site during "The NBA Beat" talk show broadcasts.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.