February 22, 2000
Naviant's Hi-Tech File Reaches 17 Million Households
Naviant, Newtown Square, PA, said its High-Tech Household File has grown to include more than 17 million households. The file is a list source primarily from electronic registration data collected from millions of consumers registering technology products each month.
The file also offers more unique selection criteria such as Hispanic surnames and home-based businesses, which Naviant said allows its customers to more precisely target their prospects.