Naviant's Hi-Tech File Reaches 17 Million Households

Share this article:
Naviant, Newtown Square, PA, said its High-Tech Household File has grown to include more than 17 million households. The file is a list source primarily from electronic registration data collected from millions of consumers registering technology products each month.


The file also offers more unique selection criteria such as Hispanic surnames and home-based businesses, which Naviant said allows its customers to more precisely target their prospects.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.