Naviant's Hi-Tech File Reaches 17 Million Households
The file also offers more unique selection criteria such as Hispanic surnames and home-based businesses, which Naviant said allows its customers to more precisely target their prospects.
Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.
The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.
A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.