Naviant's Hi-Tech File Reaches 17 Million Households
Naviant, Newtown Square, PA, said its High-Tech Household File has grown to include more than 17 million households. The file is a list source primarily from electronic registration data collected from millions of consumers registering technology products each month.The file also offers more unique selection criteria such as Hispanic surnames and home-based businesses, which Naviant said allows its customers to more precisely target their prospects.
