Naviant's Hi-Tech File Reaches 17 Million Households
The file also offers more unique selection criteria such as Hispanic surnames and home-based businesses, which Naviant said allows its customers to more precisely target their prospects.
Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.
It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.
The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.