Naviant Secures $30 Million in Funding

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Database marketing firm Naviant Inc., yesterday announced that it completed a $30 million round of funding from existing and new investors.


The private placement was led by new investor Austin Ventures and included existing investors TL Ventures and Softbank Capital Partners.


The news followed a recent flurry of acquisitions. On March 18, Naviant announced it would acquire Deerfield Beach, FL-based loyalty marketer Sweepsclub.com. It bought Data One Marketing, Boca Raton, FL, a fellow marketing company on Feb. 20.


In November, Naviant merged with opt-in e-mail firm eDirect.com. It has a database of more than 60 million e-mail names with postal addresses attached. The company handles hi-tech product registrations for companies like Hewlett-Packard. Since the registrations are done online, Naviant's database includes e-mail addresses and corresponding postal addresses, a combination that lets marketers know better who they are reaching.


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