Naviant Opens German Office

Share this article:
Naviant Marketing Solutions Inc. yesterday opened an office in Frankfurt, Germany.


The office will be part of Naviant Europe, a joint venture between the company and publishing firm VNU. The office will offer Naviant's services, which include e-mail list management, banner ads, affinity marketing and Web analytics.


Naviant, Newtown Square, PA, also offers data storage for the customer information given at registration time prior to online transactions, a service that also will be pitched to the German e-commerce services market.


The firm has made several acquisitions in the past two years, including Webcraft's Strategic Database Group, Softbank Marketing Solutions and WiredEmpire.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.