Naviant Files for IPO
The registration statement did not include an offering price range. All of the shares are being sold by Naviant. Merrill Lynch & Co. is acting as the lead manager of the offering. Robertson Stephens and U.S. Bancorp Piper Jaffray are acting as co-managers.
Naviant, which was founded in 1997, has a proprietary High Tech Household file of more than 17 million Internet-enabled households that is considered one of the largest and most detailed databases of Web-enabled households available. In addition, Naviant's precision marketing products and services cover three areas: e-registration, precision marketing (including e-list and e-targeting) and electronic customer relationship management.
Last week, Naviant Inc. acquired Softbank Marketing Solutions, an operating division of Softbank Holdings Inc. and a global leader of private-label one-to-one direct marketing and loyalty membership programs for the technology and consumer electronics industries.