Naviant Expands List Services

Share this article:
Naviant Marketing Solutions Inc. said yesterday it they will add Custom Target to its list offerings.


Custom Target is a new product that pairs an analytic select engine with Naviant's Hi-Tech Household Master File of more than 36 million online households. It uses a statistical model to prioritize and rank the best prospects for a specific mailer.


"Custom Target is simply a list selection that is made off the Hi-Tech Household file using a regression model to drive the list selection," said Diane March, director of offline products at Naviant Marketing Solutions Inc., Newtown Square, PA.


Mailers can use Custom Target at an introductory rate of $12,000, which includes modeling, reporting and test cell matrix recommendation for up to 100,000 names from the Hi-Tech Household file. Volume discounts are available for rollout orders. The turnaround time for model development is two weeks.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.