Naviant Enhances High-Tech File With InfoUSA Data

Share this article:
Naviant Marketing Solutions Inc., Newtown Square, PA, entered into an agreement yesterday to license infoUSA's DQI3 consumer database. Naviant expects the move to enhance its High-Tech Household File of more than 34 million online households.


"We are very excited to enhance our High-Tech Household File with infoUSA's consumer database, which contains the most accurate, comprehensive and timely information available today," Charles Stryker, Naviant's chairman/CEO, said in a statement.


The Naviant High-Tech Household File consists of consumers who have registered technology products online and opted in to receive marketing information.


By enhancing the High-Tech Household File with the DQI3 data, Naviant can offer demographic and lifestyle selects to marketers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.