Naviant Enhances High-Tech File With InfoUSA Data
Naviant Marketing Solutions Inc., Newtown Square, PA, entered into an agreement yesterday to license infoUSA's DQI3 consumer database. Naviant expects the move to enhance its High-Tech Household File of more than 34 million online households.
"We are very excited to enhance our High-Tech Household File with infoUSA's consumer database, which contains the most accurate, comprehensive and timely information available today," Charles Stryker, Naviant's chairman/CEO, said in a statement.
The Naviant High-Tech Household File consists of consumers who have registered technology products online and opted in to receive marketing information.
By enhancing the High-Tech Household File with the DQI3 data, Naviant can offer demographic and lifestyle selects to marketers.