Naviant Buys Softbank Marketing Solutions

Share this article:
Naviant Inc., Newtown Square, PA, said yesterday it reached an agreement to acquire Softbank Marketing Solutions, which offers Web-based product-registration technology for hi-tech companies and online marketing solutions. Naviant, which maintains a database of 17 million Internet user households and provides marketing and customer relationship management services, said the purchase of SMS would enhance its ability to deliver Web-based value-added services. SMS, Boston, is a unit of Softbank Holdings Inc.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.