May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Technology Is Changing the Way We Market—and Spend

Banking on Customer Experience Management

40 Under 40: 2013 Call For Entries Now Open!

March 10, 2000

Naviant Buys Softbank Marketing Solutions

Naviant Inc., Newtown Square, PA, said yesterday it reached an agreement to acquire Softbank Marketing Solutions, which offers Web-based product-registration technology for hi-tech companies and online marketing solutions. Naviant, which maintains a database of 17 million Internet user households and provides marketing and customer relationship management services, said the purchase of SMS would enhance its ability to deliver Web-based value-added services. SMS, Boston, is a unit of Softbank Holdings Inc.