NatureSweet Tomatoes, Radio Disney promote talent competition

Share this article:

Tomato-grower Desert Glory and Radio Disney launched a Web-based campaign on April 18 to promote the NatureSweet Tomatoes line and the media brand's “Next Big Thing: Making It Big” competition. Created by Alcone Marketing, the push targets children, tweens and families.

To promote Next Big Thing, Desert Glory will run an online talent contest called “Sweet Sensation, Snack Like an All-Star.” The effort will encourage consumers ages six to 16 to submit videos of themselves showing off their natural talents inspired by tomatoes at www.cherubstomatoes.com/sweetsensations.

"This partnership is a great way for NatureSweet to reach a family targeted audience," said Michael Riley, GM and SVP at Radio Disney. "For us, it is about creating multiplatform content initiatives for our audience."

Desert Glory is also running ads on RadioDisney.com, as well as hosting talent competitions in select US cities. To enter, consumers must disclose their e-mail addresses. Visitors can vote and comment on their favorite performers.

The brands will give the winner a family trip for four to Los Angeles to meet the band Allstar Weekend, finalists from the inaugural season of the Next Big Thing competition who are now signed to Hollywood Records. Additional prizes include a guitar signed by Allstar Weekend and other autographed Radio Disney and Allstar Weekend merchandise.

NatureSweet packages will also feature digital music codes to download songs from Allstar Weekend and the previous contest winner, Jasmine Sagginario.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?