NATPE -- Conduit for Internet and TV Weather Forecasts

Share this article:
A new partnership will allow television and Internet marketers to reach consumers interested in local weather broadcasts through either media.


FasTV.com, a provider of free searchable streaming video TV news and information content online, yesterday announced a new marketing and content agreement with the National Weather Networks at the National Association of Television Production Executives conference in New Orleans. NWN is the largest provider of local remote weather forecasts to television stations in the United States.


The agreement gives FasTV.com the rights to broadcast all video content available on NWN's Web site, Weatherama.com, and a chance to develop new advertising models and agreements with the company.


"This is an important step in letting advertisers understand that by marketing through partnerships between Internet broadcasters and television broadcasters, they will reach many savvy, new consumers," said Russell Stewart, local executive producer at fasTV.com. "Working together, we can offer stations the ability to create a new revenue model, and advertisers new exciting, interactive ways to reach people with their products."


NATPE continues through Thursday.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.