Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
The two main tenets of content marketing: Talk about things people care about and don't just talk about yourself.
FTC announces workshop to look into certain content marketing practices.
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.