When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Can marketers harmonize the two ad forms?
Interactive content can help publishers achieve their revenue goals.
Through Yahoo Gemini marketers can push Tumblr native ads across Yahoo's entire portfolio.
Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.
The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.
Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
The two main tenets of content marketing: Talk about things people care about and don't just talk about yourself.
FTC announces workshop to look into certain content marketing practices.
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.