Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.
A Google product engineer introduces a browser plug-in that outs native advertising.
Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Can marketers harmonize the two ad forms?
Interactive content can help publishers achieve their revenue goals.
Through Yahoo Gemini marketers can push Tumblr native ads across Yahoo's entire portfolio.
Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.
The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.
Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
The two main tenets of content marketing: Talk about things people care about and don't just talk about yourself.
FTC announces workshop to look into certain content marketing practices.
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...