Native Advertising

Loverly Unites Brides and Brands in Native-Ad Bliss

Loverly Unites Brides and Brands in Native-Ad Bliss

The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).

Native Ad Budgets to Double Over Next Three Years

Native Ad Budgets to Double Over Next Three Years

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Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.

Native Ads Unmasked!

Native Ads Unmasked!

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A Google product engineer introduces a browser plug-in that outs native advertising.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

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Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?

45% of Millennials Aren't Compelled by Content

45% of Millennials Aren't Compelled by Content

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When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Native and Programmatic: The Yin and Yang of Advertising [Infographic]

Native and Programmatic: The Yin and Yang of Advertising [Infographic]

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Can marketers harmonize the two ad forms?

Publishers, Content, and Engagement—Oh My!

Publishers, Content, and Engagement—Oh My!

Interactive content can help publishers achieve their revenue goals.

Tumblr Sponsored Posts Now Promoted Across Yahoo

Tumblr Sponsored Posts Now Promoted Across Yahoo

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Through Yahoo Gemini marketers can push Tumblr native ads across Yahoo's entire portfolio.

Native Advertising Hits the Mainstream

Native Advertising Hits the Mainstream

Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.

AOL Mobile Advertising Goes Native

AOL Mobile Advertising Goes Native

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The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Adapting to the Evolution of Native Ads

Adapting to the Evolution of Native Ads

Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.

GE Isn't All Me, Me, Me

GE Isn't All Me, Me, Me

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The two main tenets of content marketing: Talk about things people care about and don't just talk about yourself.

News Byte: FTC to Look Into Native Advertising

News Byte: FTC to Look Into Native Advertising

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FTC announces workshop to look into certain content marketing practices.

Word to the Wise: Native Advertising

Word to the Wise: Native Advertising

A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.

Will banner ads give way to native advertising?

Will banner ads give way to native advertising?

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Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.

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