Native Advertising

Adapting to the Evolution of Native Ads

Adapting to the Evolution of Native Ads

Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.

GE Isn't All Me, Me, Me

GE Isn't All Me, Me, Me

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The two main tenets of content marketing: Talk about things people care about and don't just talk about yourself.

News Byte: FTC to Look Into Native Advertising

News Byte: FTC to Look Into Native Advertising

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FTC announces workshop to look into certain content marketing practices.

Word to the Wise: Native Advertising

Word to the Wise: Native Advertising

A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.

Will banner ads give way to native advertising?

Will banner ads give way to native advertising?

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Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.