The wedding planning company's native advertising approach helped its advertiser more than double its average click-through rate (CTR).
Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.
A Google product engineer introduces a browser plug-in that outs native advertising.
Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
Can marketers harmonize the two ad forms?
Interactive content can help publishers achieve their revenue goals.
Through Yahoo Gemini marketers can push Tumblr native ads across Yahoo's entire portfolio.
Audiences are more mobile and social than ever—which is why it's imperative for brands to present their advertising message in context of the user's experience.
The company expands rollout of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.
Native advertising is evolving in ways that marketers can harness for more of an advantage than ever before.
The two main tenets of content marketing: Talk about things people care about and don't just talk about yourself.
FTC announces workshop to look into certain content marketing practices.
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
Agency executives and a new survey see a growth year ahead for digital's answer to the advertorial.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...