Nationwide Boost Direct Response

Share this article:
In response to changing customer needs and preferences, Nationwide Insurance will expand its direct response capabilities in a plan to double revenues to $15 billion by 2002. Nationwide will target the Midwest and West, areas where has litle presence, by boosting its West Coast base in Portland, OR. The company is making a major investment in its database marketing systems to foster major growth of that operation. Policies will become more readily available over the telephone, through the Internet or from banks. "Nationwide's aim is to thrive in a rapidly changing and intensely competitive marketplace by best serving our customers' needs,'' said Richard Crabtree, president of parent company Nationwide Mutual Insurance. "We owe it to our policyholders to offer the best services and products when, where, and how our customers want them.'' A study has found that nearly 25 percent of customers will prefer to buy insurance through direct means by 2002. Nationwide is the nation's fourth largest auto insurer and fifth largest homeowners insurer.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.