Nationwide ads take flight on United

Share this article:

Custom publisher Pace Communications has partnered with insurance and financial services provider Nationwide to produce a three-part advertising campaign running through United Airlines.

The ads that began last month with the tag line, "Life Comes at you Fast," will run through December.

Nationwide's first airport campaign launched in 2004. New partner Pace plans to further expand on success with the traveler demographic by working with a specific airline and targeting consumers at multiple points.

Travelers using United will be targeted during three different stages: check in, boarding and onboard.

During check-in, passengers will receive a boarding pass with a message on the back from Nationwide, designed similarly to seatback information cards.

When passengers board their flight they will walk through a 30-foot by 40-foot Nationwide-branded jet way wrap. Passengers will walk down a simulated aisle to a wedding surrounded by friends, family, bridesmaids, groomsmen and other well-wishers.

Onboard, United's televised in-flight entertainment package will include the Nationwide TV commercial featuring Fabio, which first ran during this past Super Bowl.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.