National Underwear Day: Freshpair in Times Square

This year marked Freshpair’s eleventh annual National Underwear Day, an event designed to help people feel comfortable in their underwear—and with themselves. Nearly 800 people converged on Times Square in New York City for a massive underwear party. Among the attendees were intrepid passerby who stripped down to their bare essentials just for the fun of it, says Jason Scoggins, Freshpair’s director of customer experience. Although the assembled crowd wasn’t able to attain its goal of breaking the Guinness World Record for the largest public gathering of people in their underpants, Scoggins is well-pleased with how the event went down. “It all goes back to our overall theme of confidence—we had some people who looked amazing in the underwear, but we also had normal, everyday people who just wanted to get out there and be a part of something,” says Scoggins. “We had some people who were concerned at first about displaying the quality of the underwear they were wearing, but it was okay—we had plenty of backups for them.”

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...