This year marked Freshpair’s eleventh annual National Underwear Day, an event designed to help people feel comfortable in their underwear—and with themselves. Nearly 800 people converged on Times Square in New York City for a massive underwear party. Among the attendees were intrepid passerby who stripped down to their bare essentials just for the fun of it, says Jason Scoggins, Freshpair’s director of customer experience. Although the assembled crowd wasn’t able to attain its goal of breaking the Guinness World Record for the largest public gathering of people in their underpants, Scoggins is well-pleased with how the event went down. “It all goes back to our overall theme of confidence—we had some people who looked amazing in the underwear, but we also had normal, everyday people who just wanted to get out there and be a part of something,” says Scoggins. “We had some people who were concerned at first about displaying the quality of the underwear they were wearing, but it was okay—we had plenty of backups for them.”
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.