National Retail Federation

Infographic: Unwrapping holiday shopping preferences

Infographic: Unwrapping holiday shopping preferences

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Brands home in on how and when to target holiday shoppers.

Retail sales increase, markets fall apart

Retail sales increase, markets fall apart

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America might just dig itself out of that recession after all. Maybe. According to the National Retail Federation (NRF), January retail industry sales increased 4% year-over-year, a bittersweet improvement that has divided economic analysts.

NRF Big Show closes with advice for CEOs

NRF Big Show closes with advice for CEOs

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A recent internal survey of CEO turnover conducted by executive recruiter Russell Reynolds Associates found that retail CEOs change jobs 30% more frequently than Fortune 1,000 CEOs in general, said Brenda Malloy, managing director and global retail practice leader of Russell Reynolds Associates, at the closing session of the National Retail Federation's 101st Big Show on Jan. 18.

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

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Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17.

Macy's CMO shares loyalty insights at NRF Big Show

Macy's CMO shares loyalty insights at NRF Big Show

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Macy's discussed loyalty tactics and shared details about MyMacy's, its consumer-centric collaboration with dunnhumby USA, at the National Retail Federation Big Show on Jan. 16 in New York City.

Bill Clinton addresses the NRF Big Show, tells us where he shops

Bill Clinton addresses the NRF Big Show, tells us where he shops

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Bill Clinton began his keynote at the National Federation's Big Show on Jan. 16 with a joke: "This is a bigger crowd that I usually draw; kind of makes me feel like I'm president again." Chuckles from the crowd.

M-commerce profit surge helps ring in the holidays

M-commerce profit surge helps ring in the holidays

This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.

Marketers see CRM as the holiday gift that will keep on giving

Marketers see CRM as the holiday gift that will keep on giving

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.

'Twas the merry season of mobile

'Twas the merry season of mobile

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As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.

Retailers save on swipe fees with discounts

Retailers save on swipe fees with discounts

While consumers may think of interest as the only cost of paying with plastic, retailers have long been burdened with "swipe fees" the credit card companies charge them for every transaction. The Federal government instituted a cap on swipe fees on July 21, limiting them to 7 to 12 cents per transaction.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...