National Postal Forum

The Path to Personalized Mail

The Path to Personalized Mail

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For resource-strapped businesses, is this a viable path to personalize direct mail?

National Postal Forum: Four Challenges for Direct Mail Marketers

National Postal Forum: Four Challenges for Direct Mail Marketers

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There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world.

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As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.