National Postal Forum

The Path to Personalized Mail

The Path to Personalized Mail

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For resource-strapped businesses, is this a viable path to personalize direct mail?

National Postal Forum: Four Challenges for Direct Mail Marketers

National Postal Forum: Four Challenges for Direct Mail Marketers

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There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world.

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