National Postal Forum

The Path to Personalized Mail

The Path to Personalized Mail

By

For resource-strapped businesses, is this a viable path to personalize direct mail?

National Postal Forum: Four Challenges for Direct Mail Marketers

National Postal Forum: Four Challenges for Direct Mail Marketers

By

There are four key challenges marketers must "embrace" to ensure the effectiveness of direct mail in a multichannel world.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »