National Media, Mitsui Extend Distribution to Internet

Share this article:
National Media Corp., the infomercial marketing company in Encino, CA, extended its distribution agreement with Japanese trading giant Mitsui & Co. Ltd., Tokyo, to include Internet retailing. Its stock rose 36 percent to 10 15/16 a share in yesterday's trading, following the announcement.


National Media, which has launched several initiatives this year to reposition itself as an Internet marketer, recently restructured much of its operations in Asia that had dragged down sales. The company plans to launch its discount buying club site, Everything4Less.com, during the upcoming Thanksgiving weekend. Although Japan's economy has been in recession for most of this decade, National Media is optimistic about the potential to leverage its TV media spending into electronic commerce. The company did not return an interview request. Its stock rose 36 percent to 10 15/16 a share in yesterday's trading.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.