National Magazine Exchange — RAL

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National Magazine Exchange — RAL

Direct Media

Description: Inserts ride along in the premium gift packages sent by request to paid purchasers from National Magazine Exchange. These consumers have responded by phone to an initial direct mail sweepstakes solicitation.  Callers then are afforded the opportunity to purchase magazine subscriptions.  All calls are inbound and premiums are sent to customers who have purchased and made a payment. Median age of buyers is 52.

Selects: 234,000 universe

Contact: Your list broker or Direct Media, 200 Pemberwick Road, Greenwich, CT 06830

Phone: 203/532-3760

Fax: 203/531-1452

E-mail: noreilly@directmedia.com

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