National Lampoon debuts comedy e-mail program

Share this article:

Comedy brand National Lampoon Inc. is targeting consumers via e-mail with the launch of a new “Joke of the Day” e-mail program.

The program is available to users on several National Lampoon-owned properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder, and will eventually be made available throughout the National Lampoon Humor Network.

“This program is something our base of users and fans have been requesting for years. It's exciting to finally be able to offer the ‘Joke of the Day' along with the other platforms over which our content is available on a consistent basis,” said Daniel Laikin, CEO of National Lampoon, in a statement.

The National Lampoon audience is 18- to 24-year-old college students in the US. Users can sign up at http://www.nationallampoon.com/ to receive e-mails. In the future, users will be able to control the content and frequency of the e-mails they receive.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop ...

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.