National Geographic Enters Booming Custom Pub Market

Share this article:
The National Geographic Society and customer publisher Magazine Group formed an alliance to create socially responsible communications for companies and institutions.


Called GeoGroup Media, the Washington-based joint venture targets the automotive, environmental, pharmaceutical, packaged goods and energy industries for publications that promote corporate social responsibility.


The National Geographic, Washington, D.C., publishes magazines and books, runs Web sites and television channels and produces videos, DVDs, maps and TV and radio programs. The Magazine Group, also in the District of Columbia, creates custom publications for 65 organizations.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Birthday Deals Mailers

Delivered: Birthday Deals Mailers

What's in our mailbox this month: Birthday Deals. See which ones are good deals—and which ones you shouldn't deal with.

USPS Commissions Brain Research on Direct Mail

USPS Commissions Brain Research on Direct Mail

The Office of the Inspector General seeks neuroscientists to investigate human responses to digital and physical media.

Direct Mail Remains Impactful

Direct Mail Remains Impactful

Even in this prolific digital age, direct mail proves to be a strong tool for marketers. Standard mail volume is growing at 3% and marketers will spend $45 billion on ...