National Geographic Channel brings TV theme to online game

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The National Geographic Channel (NGC) is using online gaming to help promote the launch of the channel's series Hooked, which premiered Monday.

The game, which was created in conjunction with adver-games firm Arkadium, is an online fishing expedition that ties into the fishing theme of the adventure fishing show.

“We wanted to bring the excitement of the show into the living and give viewers the ability to feel like they were acting out some of the things you see on the show,” Jessica Rovello, president at Arkadium.

Similar to the object of the show, the online game lets consumers participate and calls players to catch the same kind of giant “megafish” that the stars of Hooked hunt on the show. The strategy behind the new gaming offer is to complement the TV show and attract new viewers to the National Geographic online site.

“The Hooked game brings our popular series to life by giving viewers an extended experience online,” said Brad Dancer, SVP research and digital media for NGC in a statement. “This game is another example of our digital strategy to enhance viewer experience with interactive entertainment on our website.”

The game, which has multiple levels of difficulty, can be accessed here.

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