National Geographic Assures Consumers That Mailings Are Safe

Share this article:
The National Geographic Society yesterday reassured people that its mailings are safe.


National Geographic said it has received an unprecedented number of phone calls and e-mails from people concerned that direct mail letters sent in October from the Washington-based organization were contaminated with anthrax at the District of Columbia post office.


The letters, sent to more than 23 million addresses worldwide, invited people to join the society and offered a free map of Afghanistan to new members.


"Although the letters carry the society's trademark yellow border and Washington, DC, headquarters' return address, they weren't mailed from Washington," said Betty Hudson, senior vice president of the National Geographic Society. "All 23 million pieces in this bulk mailing were printed in the Midwest, then driven by truck to 21 bulk mail centers around the country for delivery. Unless a recipient receives his or her mail within the District of Columbia, the envelope never passes through the DC post office. The same goes for all our other mailings -- magazines, catalogs, renewal notices, promotional book mailings are also printed and processed outside Washington, DC."


Hudson said National Geographic's customer service operators at 800/NGS-LINE have been assuring callers that the society is sensitive to public fears about mail with a Washington return address and that bulk mail from National Geographic does not originate in Washington.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.