National Geographic acquires Green Guide

Share this article:

National Geographic has acquired Web site and bimonthly newsletter Green Guide to offer more content and information about the environment.

Tim Kelly, president/CEO of National Geographic Ventures, the taxable subsidiary of the National Geographic Society, made the announcement last week. The site went public yesterday.

National Geographic will use www.thegreenguide.com and its newsletter to speak with a unified voice about urgent environmental issues, especially climate change and global warming.

Under www.nationalgeographic.com, Green Guide will publish new and expanded online content. The service is free to the public and will retain the look and feel of the original publication.

Green Guide will now include National Geographic News, expanded with a daily online environmental report.

In partnership with National Geographic's short-form video production unit, Green Guide will produce several joint ventures, the first of which will be Green Homes, a how-to series of videos, accessible via TheGreenGuide.com and available for download as a podcast.

Green Guide will also have access to National Geographic's editorial assets, including research, video and still images.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.