National Bank of Australia Wins NCDM Gold

Share this article:
NEW ORLEANS -- The National Bank of Australia received the gold NCDM Database Excellence Award yesterday at the winter conference.


The retail financial-services company, which serves 4.5 million customers in Australia, won the award for its database marketing program, which has been in operation since 1997. The program tracks customers' potential interest in services. It also tracks events, such as an upcoming loan renewal, then alerts bankers to the best times to offer services to the customers.


In the 12 months prior to September 2001, the program generated 1.5 million sales leads. Other winners of NCDM Database Excellence Awards include:


• a silver award to insurance provider State Farm, for its program of using discounts to cross-sell insurance products to its auto-insurance customers.


• a bronze award to discount brokerage Charles Schwab and CRM agency Quris, for their data-mining program that associates online and offline activities by customers.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.