Nathan Golia

Nathan Golia, copyeditor. Nate oversees Lists & Databases, People News and Expert Advice. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Most Recent Articles by Nathan Golia

Guiding online customers

Guiding online customers

Creative content online attracts new customers in the lengthy b-to-b cycle

Marketers pull products into online perks

Marketers pull products into online perks

Marketers are incorporating Zynga's Facebook games, including FarmVille, YoVille and Mafia Wars, into campaigns that link product purchases to in-game redemptions.

MicroBilt mixes reward program with Twitter

MicroBilt launched MicroBilt Connect, a loyalty program that gives customers rewards points for Twitter referrals, May 27. MicroBilt is a provider of fraud prevention, consumer financing, debt collection and background screening tools for small and midsize businesses.

Holiday Inn makes aggressive rewards play for brides- and grooms-to-be

InterContinental Hotels Group's Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings industry. Consumers who book a reception from June 1 to December 30 at any Holiday Inn could receive a gift card up to $750 toward their honeymoon.

Richmont launches IV-7 with direct selling campaign

Richmont Holdings launched a direct selling program for IV-7 Ultimate Germ Defense, a disinfectant made by Pure Bioscience, May 22.

More Articles by Nathan Golia

QVC Q1 sales up 11%

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Company of the Week

SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...