Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.