Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is the Senior Editor for Direct Marketing News and covers data, email, social, mobile, tech, case studies, and marketing trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

Convert Casual Social Media Followers Into Brand Advocates

Convert Casual Social Media Followers Into Brand Advocates

Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.

The New Frontier of Mobile Marketing

The New Frontier of Mobile Marketing

Here's a look at how some top brands are using live-streaming apps Meerkat and Periscope.

How to Market Across Multiple Devices

How to Market Across Multiple Devices

Brand marketers reveal how to reach shoppers wherever they are—no matter which device.

How to Win on Social Media

How to Win on Social Media

Turns out emotional messages on social media are the way to followers' hearts—and wallets.

A Little Digital Marketing Goes a Long Way

A Little Digital Marketing Goes a Long Way

Value City Furniture helps shoppers navigate its stores with the help of digital tools.

More Articles by Natasha D. Smith

The Email Paradox

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...