It turns out the secret to a seamless customer experience is data.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
The email subject line is the window of opportunity for marketers to connect with potential customers.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.