Most Recent Articles by Natasha D. Smith
Follows and retweets are crude measures of brand advocacy. A new study reveals what drives true support from users on social media.
Here's a look at how some top brands are using live-streaming apps Meerkat and Periscope.
Brand marketers reveal how to reach shoppers wherever they are—no matter which device.
Turns out emotional messages on social media are the way to followers' hearts—and wallets.
Value City Furniture helps shoppers navigate its stores with the help of digital tools.
More Articles by Natasha D. Smith
Most Recent Blog Posts
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...