Most Recent Articles by Natasha D. Smith
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
The habits of consumers revealed how the pet care company could better engage animal lovers online.
The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.
New approaches for account-based marketing allow B2B marketers to join forces with sales and reach key target audiences at scale.
There's a growing debate on who owns UGC, who controls it, and how to use it in word-of-mouth marketing.
More Articles by Natasha D. Smith
Most Recent Blog Posts
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.