Most Recent Articles by Natasha D. Smith
Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.
The habits of consumers revealed how the pet care company could better engage animal lovers online.
The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.
New approaches for account-based marketing allow B2B marketers to join forces with sales and reach key target audiences at scale.
There's a growing debate on who owns UGC, who controls it, and how to use it in word-of-mouth marketing.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.