Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is a Senior Editor for Direct Marketing News and covers data, social, mobile, tech, and marketing trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

The Evolution from Digital...to Print?

The Evolution from Digital...to Print?

Airbnb's release of a new glossy magazine has more digital marketers taking a closer look at conventional print.

Email Personalization in 2015

Email Personalization in 2015

Salutations and names aren't enough. One pundit shares how marketers can make their email messages more personal and impactful in the New Year.

2014 Caples Awards - Courageous Client: Flush to Paradise

2014 Caples Awards - Courageous Client: Flush to Paradise

A campaign for toilet-cleaning products from Henkel has left female shoppers flushed.

2014 Caples Awards - Irving Wunderman Award Winner: David Lubars

2014 Caples Awards - Irving Wunderman Award Winner: David Lubars

The chief creative officer of BBDO Worldwide reveals how to find creativity.

The Era of Socialcasting

The Era of Socialcasting

Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.

More Articles by Natasha D. Smith

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