Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is the senior editor for Direct Marketing News and covers data, email, social, mobile, tech, case studies, and marketing trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

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Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

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The habits of consumers revealed how the pet care company could better engage animal lovers online.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

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The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Why the Pendulum Is Swinging Back to Outbound Marketing

Why the Pendulum Is Swinging Back to Outbound Marketing

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New approaches for account-based marketing allow B2B marketers to join forces with sales and reach key target audiences at scale.

Clarifying the Vague Rules of User-Generated Content

Clarifying the Vague Rules of User-Generated Content

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There's a growing debate on who owns UGC, who controls it, and how to use it in word-of-mouth marketing.

More Articles by Natasha D. Smith

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