Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is the senior editor for Direct Marketing News and covers data, email, social, mobile, tech, case studies, and marketing trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

Decode the Competitive Advantage Concealed in Big Data

Decode the Competitive Advantage Concealed in Big Data

Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.

Email Marketing Isn't as Personal as It Could Be

Email Marketing Isn't as Personal as It Could Be

Although 58% of marketers polled use personalization in their email marketing, just 18% use advanced segmentation, according to a new report.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Managing Customer Data in 2016

Managing Customer Data in 2016

A new report reveals the challenges with customer data and the steps marketers are taking to fix them.

Cart Abandonment Emails May Have Hit a Plateau

Cart Abandonment Emails May Have Hit a Plateau

A new study reveals that the use of cart abandonment strategies may have peaked.

More Articles by Natasha D. Smith

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...