Most Recent Articles by Natasha D. Smith
A new study finds that despite the improving economy, millennials remain cautious.
Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.
What's on the outside of the building that houses Dropbox's headquarters is an entirely different experience than what's on the inside.
Here are some recent stats to help retail marketers make the grade this fall.
A new standard communication helps GE connect with highly coveted consumers—millennials.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...