Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is the Senior Editor for Direct Marketing News and covers data, email, social, mobile, tech, case studies, and marketing trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

Whirlpool Taps Into People-Powered Marketing

Whirlpool Taps Into People-Powered Marketing

In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.

Marketing Strategy for the 2015 Customer

Marketing Strategy for the 2015 Customer

The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.

Forget B2B or B2C—It's About C2B

Forget B2B or B2C—It's About C2B

Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.

How to Give Email That Personal Touch

How to Give Email That Personal Touch

A personal touch can ignite conversations, build relationships—and boost sales.

Marketing's All About Change, Connections, and Engagement in 2015

Marketing's All About Change, Connections, and Engagement in 2015

Finance giant Amex reveals how to stay current and grow with your customers.

More Articles by Natasha D. Smith

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...