Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is the Senior Editor for Direct Marketing News and covers data, email, social, mobile, tech, case studies, and marketing trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

Xbox Wins at Game Marketing

Xbox Wins at Game Marketing

Strategists at the leading game developer reveal how brands can get in on game marketing.

Philips Sparks Deep Engagement With Playful Mobile Videos

Philips Sparks Deep Engagement With Playful Mobile Videos

Tech-savvy shoppers craft the storylines in a recent mobile campaign from the consumer electronics giant.

Shedding Light on Dark Social

Shedding Light on Dark Social

A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.

 #EmailsWithHashtags

#EmailsWithHashtags

Hashtags in email subject lines can amplify a message and create a personal connection.

YEAH! BURGER Bites Into Purpose Branding

YEAH! BURGER Bites Into Purpose Branding

Marketers at the trendy burger franchise aren't just cooking up hamburgers, but selling an ethos.

More Articles by Natasha D. Smith

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