Industry experts explore the value in a person's cyber identity for marketers.
Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.
This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.