Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is a Senior Editor for Direct Marketing News and covers marketing, technology, and social media trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email Subject Line

The email subject line is the window of opportunity for marketers to connect with potential customers.

The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

Turning Big Data into Major Insight

Turning Big Data into Major Insight

Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

Redefining the High-Value Customer

Redefining the High-Value Customer

Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.

The Do-Good Marketer

The Do-Good Marketer

Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.

More Articles by Natasha D. Smith

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