Most Recent Articles by Natasha D. Smith
Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.
More companies today are linking advertising technology and marketing automation. Here's a breakdown of what that union means for customers—and for each industry's future.
One pet insurance company learns that when it comes to personalization, a little data can go a long way.
VP, Account Services, Lanmark360 Inc.
Executive Director of Acquisition Marketing, Comcast
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...