Most Recent Articles by Natasha D. Smith
In a touching, new campaign, the century-old brand unveils the real, and perhaps less obvious, reasons people buy its products.
The tricky part of marketing strategy is finding the perfect balance between company needs and customer wants.
Speakers at IBM Amplify zero in on a better way to think about marketing strategy—the customer-to-business approach.
A personal touch can ignite conversations, build relationships—and boost sales.
Finance giant Amex reveals how to stay current and grow with your customers.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...