Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is a Senior Editor for Direct Marketing News and covers marketing, technology, and social media trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

Incentives are one of the top methods marketers use to encourage customers to volunteer information.

The Great Value Exchange

The Great Value Exchange

A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.

How to Win Back Inactive Email Subscribers

How to Win Back Inactive Email Subscribers

With the right strategies marketers can woo back long-term, inactive subscribers.

More Articles by Natasha D. Smith

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