This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.
Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.
Pushing past the inbox clutter and noise may not be as tough as some marketers may think.
Skillful marketers say that engagement, not just profit, is the real measure of success.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.