Natasha D. Smith

Natasha D. Smith

Most Recent Articles by Natasha D. Smith

Ad Budgets Continue the Shift to Digital

Ad Budgets Continue the Shift to Digital

By

Accenture finds that digital and mobile are taking a sizable share of companies' advertising budgets—equal to that of television ads.

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

By

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

By

The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Why the Pendulum Is Swinging Back to Outbound Marketing

Why the Pendulum Is Swinging Back to Outbound Marketing

By

New approaches for account-based marketing allow B2B marketers to join forces with sales and reach key target audiences at scale.

Clarifying the Vague Rules of User-Generated Content

Clarifying the Vague Rules of User-Generated Content

By

There's a growing debate on who owns UGC, who controls it, and how to use it in word-of-mouth marketing.

More Articles by Natasha D. Smith

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above