Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is the Senior Editor for Direct Marketing News and covers data, email, social, mobile, tech, case studies, and marketing trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

BMO Harris Bank Cashes In on Social and Mobile Games

BMO Harris Bank Cashes In on Social and Mobile Games

The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.

SmartyPants Vitamins Delivers Nutritious Content

SmartyPants Vitamins Delivers Nutritious Content

The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.

The Periodic Table of Social Media

The Periodic Table of Social Media

There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.

Marketing—It's A-Changin'

Marketing—It's A-Changin'

Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.

More Articles by Natasha D. Smith

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...