Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is a Senior Editor for Direct Marketing News and covers data, social, mobile, tech, and marketing trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

DMA2014: Insight, Strategy, and Innovation

DMA2014: Insight, Strategy, and Innovation

Customer experience wisdom from the mouths of leading data-driven marketers at DMA2014.

Magic Johnson Dominates the Marketing Game

Magic Johnson Dominates the Marketing Game

Sports legend and entrepreneur Earvin "Magic" Johnson reveals how he's winning off the court.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

The LA Kings Reign Supreme in Hockey—and Marketing

The LA Kings Reign Supreme in Hockey—and Marketing

Marketers for the NHL's top-ranking team devise a winning strategy to increase ticket sales.

A 2014 Snapshot of Social Media Marketing

A 2014 Snapshot of Social Media Marketing

This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.

More Articles by Natasha D. Smith

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