Natasha D Smith

Natasha D Smith

Senior Editor

Natasha Smith is a Senior Editor for Direct Marketing News and covers marketing, technology, and social media trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D Smith

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

Get in on the Twitter Chats

Get in on the Twitter Chats

How marketers can tap into the six most prevalent types of Twitter conversations.

The Top Four Data Trends in 2014

The Top Four Data Trends in 2014

Popular trends reflect strategies helping marketers manage data and craft successful campaigns.

The Payoff of Website Personalization

The Payoff of Website Personalization

Here's how Mindflash reduced the bounce rate on its blog, got more customers to participate in free trials, and helped more users learn about its features.

More Articles by Natasha D Smith

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.