Strategy, content, and customers. Marketing pundits say those will be the three prongs of a successful lead-gen strategy in the coming year.
Turns out spam filters and hard bounces aren't necessarily an email marketer's biggest challenges.
Marketers no doubt want ad views, but what actually constitutes as an actual view is up for debate.
5 scientific approaches to create a successful, data-driven marketing campaign.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.