The email subject line is the window of opportunity for marketers to connect with potential customers.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Three companies ditch the notion that big spenders are the best customers, and opt for a modern definition rooted in influence.
Campaigns with a higher purpose are enabling brands to make real—potentially profitable—connections with conscious customers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.