Natasha D. Smith

Natasha D. Smith

Senior Editor

Natasha Smith is the senior editor for Direct Marketing News and covers data, email, social, mobile, tech, case studies, and marketing trends. She joined DMN in February 2014. Her journalism experience includes reporting and producing at Cotton Candy Magazine, NBC New York, News 12 New Jersey, and CNN in Atlanta.

Most Recent Articles by Natasha D. Smith

New Records in Email Marketing

New Records in Email Marketing

2015 is the year of new heights for email marketers, and here are the stats to back it up.

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Purina ONE Makes Out Like a Fat Cat With Live Streaming

Live streaming is the cat's meow among fans of the pet food brand.

There's an App for That

There's an App for That

The future of marketing certainly will include mobile apps. Here's how to get yours to rise above the millions of choices.

The Key to Creating Effective Emails

The Key to Creating Effective Emails

A lead marketer shares the vital component to crafting impactful emails.

The Email Marketing Sweet Spot

The Email Marketing Sweet Spot

A gourmet cookie shop sweetens its recipe for email messages.

More Articles by Natasha D. Smith

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...