NASD Alleges L.H. Ross Violated Telemarketing Rule

The National Association of Securities Dealers yesterday issued a complaint against LH Ross & Co. Inc., Boca Raton, FL, alleging that the securities firm is in violation of the NASD's telemarketing rules. NASD Regulation Inc., an arm of the NASD, said LH Ross has failed to comply with its Taping Rule requiring firms to record all sales calls if a certain percentage of their brokers previously had been employed by a firm that was expelled by the NASD for sales practice misconduct.


According to the NASD, it notified LH Ross last August that it was subject to the Taping Rule because some of its brokers previously had worked for Biltmore Securities Inc., which was expelled by the NASD earlier last year. LH Ross applied for an exemption and was denied, then appealed and was denied again. The firm recently informed the NASD that it did not intend to comply with the Taping Rule.


In a prepared statement, the firm said it was not subject to the Taping Rule because it did not have as many brokers from expelled firms as the NASD claimed. The company also said it has been investigating the purchase of a recording system "for the sole purpose that we recognize that this is a good business practice and not because we are subject to the rule."

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

It's Not "OK" to Be "K"

It's Not "OK" to Be "K"

Resist the temptation to dismiss marketing and sales fundamentals in the age of quick hits and shortcuts.

Marketing's Constant Evolution

Marketing's Constant Evolution

As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.

Marketing Challenge: Fire the Client?

Marketing Challenge: Fire the Client?

Seems like a top client is subtly demanding a kickback—what would you do? Answers are due to ginger.conlon@dmnews.com by May 31.