Napster Names Winstar Interactive its National Ads Sales Rep

Share this article:

Music subscription provider Napster LLC said online ad seller Winstar Interactive, the New York division of Interep Interactive, is now its exclusive ad sales representative.

Napster.com has 3 million unique visitors a month and reported revenue of $28.1 million for its most recent quarter, a 34 percent increase from last year. As of June 30, the company had a base of 512,000 subscribers.

Napstar video inventory will be available on Winstar's recently launched online video ad network, Interactive Video Network.

The online music seller recently partnered with SunCom Wireless, Charlotte, NC, to offer over-the-air downloads to handsets and dual-delivery to PCs.

The program, called Napster Mobile, rolled out in the Southeast United States and is supported by marketing from SunCom.

Winstar also recently added mapmaker Rand McNally and baby boomer Web site ThirdAge.com to its portfolio. Both Web sites boast more than 20 million page views a month.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.