Napster Names Winstar Interactive its National Ads Sales Rep

Share this article:

Music subscription provider Napster LLC said online ad seller Winstar Interactive, the New York division of Interep Interactive, is now its exclusive ad sales representative.

Napster.com has 3 million unique visitors a month and reported revenue of $28.1 million for its most recent quarter, a 34 percent increase from last year. As of June 30, the company had a base of 512,000 subscribers.

Napstar video inventory will be available on Winstar's recently launched online video ad network, Interactive Video Network.

The online music seller recently partnered with SunCom Wireless, Charlotte, NC, to offer over-the-air downloads to handsets and dual-delivery to PCs.

The program, called Napster Mobile, rolled out in the Southeast United States and is supported by marketing from SunCom.

Winstar also recently added mapmaker Rand McNally and baby boomer Web site ThirdAge.com to its portfolio. Both Web sites boast more than 20 million page views a month.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.