Some local broadcasters will interrupt their analog signals Thursday in a "soft test" to remind analog viewers they need to prepare for the June 12 deadline for the nationwide digital television transition. The test, which will not affect cable or satellite TV subscribers, will simulate what analog viewers will experience when the transition occurs, the Federal Communications Commission said.
Cox Enterprises Inc. said it will sell its Tarboro, NC-based Saving Source Direct to MailSouth, headquartered in Helena, AL, in a deal expected to close May 26. The pending sale follows Cox Newspapers' 2008 announcement that it had placed all of its publishing assets in Texas, Colorado and North Carolina for sale.
High Gear Media, a publisher of automotive digital media, has been enlisted by NBC Digital Networks to develop content for NBCAutoshow.com. High Gear also announced that is has added Autotrader.com to its automotive content syndication network.
Acting Chief Postal Inspector William Gilligan has been officially named to fill the position by US Postmaster General John E. Potter.
The Interactive Advertising Bureau today released its Social Advertising Best Practices aimed at helping marketers, publishers and agencies build social advertising campaigns. "Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance," according to the IAB report.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.