Names & Addresses Wins Referee List
The file contains more than 30,000 active subscribers to Referee magazine as well as 180,000 U.S. sports officials.
Selects on the file include geography, gender and type of sport.
The file is 96 percent male.
Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.