Names & Addresses Wins Referee List
The file contains more than 30,000 active subscribers to Referee magazine as well as 180,000 U.S. sports officials.
Selects on the file include geography, gender and type of sport.
The file is 96 percent male.
First published in the early days of the Web, Arthur Middleton Hughes's "Strategic Database Marketing" remains a bible for direct marketers.
100% viewability is quite the myth.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.