Names & Addresses Wins Referee List
The file contains more than 30,000 active subscribers to Referee magazine as well as 180,000 U.S. sports officials.
Selects on the file include geography, gender and type of sport.
The file is 96 percent male.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.