Naj Kidwai

Naj Kidwai is CEO of Real Time Content, a leading provider of personalized video ad technology based in New York City.

Most Recent Articles by Naj Kidwai

The new targeting: Combining user profile and interaction data for more effective engagement

Online ad targeting has come a long way, but where is it going? Getting your message to the most appropriate, relevant and intended audience is critical for the effectiveness of a campaign. Traditional online ad targeting models - behavioral, contextual and geographic - are struggling to generate maximum response from their campaigns.

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