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Nailed It Articles

DMNews speaks to Jerry Nevins, State Farm marketing analyst

February 15, 2010

Last November, State Farm, aided by Moblico, ran a text contest when Missouri played Kansas in college football. Jerry Nevins, State Farm marketing analyst, discusses the initiative.

Nailed It: DMNews talks with Alexandra Palau, e-marketing manager at Carnival

February 01, 2010

In July, Carnival began sending e-mails to customers who abandoned their shopping carts while booking online. Alexandra Palau, e-marketing manager at Carnival, discusses the effort

Nailed It: Julie Cunnyngham, product marketing director, Hallmark Business Expressions

January 18, 2010

Julie Cunnyngham, product marketing director at Hallmark Business Expressions, explains how a campaign generated leads and translated into a new selling strategy for the marketer

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

November 09, 2009

Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.

DMNews chats with Amy Kennedy, VP of marketing at Wine.com

October 26, 2009

DMNews speaks with Amy Kennedy, VP of marketing at Wine.com, about the evolution of the e-commerce site's product recommendations

DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising

October 12, 2009

Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing

DMNews chats with Skip Weldon, VP of marketing at Friendly's

September 28, 2009

DMNews speaks with Skip Weldon, VP of marketing at Friendly's, about the restaurant's kid-friendly interactive campaign

DMNews talks with Diego Saenz, president of PetPlace.com

September 11, 2009

Diego Saenz, president of PetPlace.com, discusses the launch of the content site's e-commerce venture, PetProductAdvisor.com

DMNews talks with David Kimrey of TicketsNow.com

August 31, 2009

David Kimrey, senior manager of business intelligence at TicketsNow.com, discusses the company's use of pre- dictive modeling to customize its marketing messages

Nailed It: Tolithia Kornweibel, director of online marketing, Esurance

August 17, 2009

Tolithia Kornweibel, director of online marketing at Esurance, discusses the firm's growing commitment to geo-targeted promotions based on its strong performance in tests.

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